WHITEPAPER

THE EVOLUTION OF THE CONTENT AND DIGITAL MEDIA ECOSYSTEM

How your data centre provides the foundation for mobile multimedia

The online media sector is a rapidly growing industry, fuelled by the growth in reach and speed of consumer broadband internet – and now by high-speed 3G and 4G mobile services. The media, gaming, gambling and advertising industries reached an aggregate €150bn in value across five European markets (UK, France, Germany, Netherlands and Switzerland) in 2011, with online media representing almost 10 per cent of the sector value.

There is increasingly complex set of relationships between mobile service deployments and their supporting technologies – including cloud services, workflow solutions, payment gateways, advertising solutions, platform management systems, content delivery networks and other service components – meaning that today's providers of mobile applications and services have a host of communication needs with third-party systems.

Appropriate choice of data centre can help mobile-focused businesses improve service performance, as well as reduce costs, by colocating their core server bases with those of key partners. Data centre solutions provider Equinix has already connected partners such as Facebook and Zynga within its data centres, improving page load times (positively affecting quality of service), as well as reducing data costs for the companies.

Read the digital media ecosystem whitepaper to learn more.