WHITEPAPER

OPTIMISING INTERNET APPLICATION PERFORMANCE

Why performance and latency are vital issues for mobile applications

In today’s mobile economy, application performance is a strategic differentiator for your business. Performance-related end-user experience is one of the key criteria on which your applications and services will be judged. There are numerous examples of how performance can impact revenue:

• Amazon – "Every 100ms delay costs 1% of sales"
• Microsoft found that an increase of 500ms of delays on its page loads resulted in losing 1.2% in revenue per user
• Mozilla shaved 2.2 seconds of load time off its landing pages and increased download conversions by 15.4%, translating into an additional 60 million downloads each year

Performance isn’t just about the speed of a site; availability and consistency are also important. Being able to deliver consistent, reliable user experience is fundamental to mobile customer conversion and retention.

Read the application performance whitepaper to learn more.