EBOOK

THE COMMERCIAL VALUE OF COLLABORATION FOR CONTENT AND DIGITAL MEDIA

How collaboration in the data centre drives commercial value in the ecosystem for content and digital media

All players in the content and digital media value chain need direct access to their partners, suppliers and customers, enabling them to collaborate and create solutions that localise traffic, scale bandwidth and monetise services. How and where this collaboration occurs is an issue that organisations across the value chain need to solve.

For a growing number of leaders within the content and digital media value chain, the data centre is fast becoming a core strategic component of their collaboration strategy. Collaboration within the data centre offers a compelling commercial value case:

• Create opportunities for partnerships with organisations in your ecosystem to increase revenue
• Innovate by establishing common understanding creating new services and entering new markets
• Proximity to your value-chain accelerates speed-to-market and drives better user experience

As the complexity of offering services from multiple partners to users increases, collaborating in the data centre needs to become a priority.

Read the latest chapter of our ebook to learn more.