VIDEO

WHY EE MOVED TO EQUINIX FOR 4G CONTENT AND DIGITAL MEDIA

In our video, EE discusses the key reasons it chose Equinix to support its vision for a new 4G era of content and digital media

Customer experience of content and digital media is of paramount importance to EE, the UK's first 4G LTE mobile network. Equinix understands that and supports EE in maintaining highest quality of experience.

Because of the growth in mobile video traffic, effectively what EE is building with 4G LTE is a video distribution network. It's predicted that by 2017 over 65 per cent of all internet traffic will be mobile video. EE trusts Equinix to provide leading connectivity to the major mobile video content providers.

One of the key reasons for EE's decision was Platform Equinix™, a powerful ecosystem of leading Content Delivery Networks (CDNs), the network transit providers, content generators and more that EE needs to access.

Equinix provides market-leading interconnectivity within its data centre facilities. This allows EE to have very low latency between the edge of its network and the beginning of each content provider's network – be that via a CDN operator or direct to the content itself. Equinix also gives EE the ability to scale connectivity as needed, on demand.

"One of the reasons we chose Equinix was because it has strong relationships with the content delivery networks (CDNs), the transit providers and the content generators that we need," said Matt Stagg, Senior Manager of Network Strategy, EE. "This gives us access to our top content providers, and enables us to expand quickly."

Watch our case study video to learn more about why Equinix is EE's strategic choice.

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