MOBILE EBOOK

THE COMPETITIVE VALUE OF SPEED IN THE MOBILE ECOSYSTEM

How speed and collaboration in the data centre can accelerate new mobile services and applications

Mobile ecosystems are driven by speed. Innovation and development, customer experience, loyalty and monetisation of mobile services all depend on multiple ecosystem partners collaborating together and successfully interacting at the user's demand and within fractions of a second. Mobile services will only prove to have longevity and success if the speed of delivery matches end-user expectations.

It is no longer feasible for organisations within an ecosystem chain to operate in silos. Instead, they must seek out innovative and creative ways to collaborate with partners at the speeds demanded by mobile.

Collaboration within the data centre ensures close proximity to the partners that matter most in your mobile ecosystem – and the ability to move fast and maximise business potential in a crowded and competitive market.

As the complexity of offering services via mobile from multiple partners to users increases, collaborating in the data centre needs to become a priority.

Those that succeed at this will be best placed to seize the market opportunities that mobile presents and ensure that lack of speed does not hold them back.

Read the latest chapter of our mobile ebook to learn more.