All players in the content and digital media value chain need direct access to their partners, suppliers and customers, enabling them to collaborate and create solutions that localise traffic, scale bandwidth and monetise services. How and where this collaboration occurs is an issue that organisations across the value chain need to solve.

For a growing number of leaders within the content and digital media value chain, the data centre is fast becoming a core strategic component of their collaboration strategy. Collaboration within the data centre offers a compelling commercial value case:

• Create opportunities for partnerships with organisations in your ecosystem to increase revenue
• Innovate by establishing common understanding creating new services and entering new markets
• Proximity to your value-chain accelerates speed-to-market and drives better user experience

• Increase revenue – both through new and existing streams
• Reduce time to market
• Optimise costs
• Improve user experience
• Cope with the increasing challenges and demands of the industry

To succeed in the world of content and digital media, you need a strategic advantage. Connecting to the ecosystem within Platform Equinix™ can give you the strategic advantage you need.

Learn more about how to discover a collaborative approach in content and digital media– read our in-depth insights