In this fast moving age of content and digital media with more devices, more data and more users, user experience and customer satisfaction is inherently linked to speed. Speed in terms of time to market, and in terms of user experience. Speed is a survival requirement in the content and digital media industry and is critical to success in creating competitive advantage.
But across the digital media value chain, many barriers can slow you down – such as the frequent inability of partners to be able to efficiently interconnect with one another. In order to innovate and accelerate new products and services, as well as for users to receive a real-time experience, all partners, suppliers and customers must be synchronised and able to communicate in real-time across multiple platforms.
Collaborating within a global network and vendor neutral data centre is one way in which organisations can achieve this speed advantage increasing service performance, reducing costs and innovating faster – as this chapter of our ebook explains.
