The market for content and digital media is truly global – and the opportunities for organisations within the value chain to develop new and innovative services for consumers have never been more boundless.

Yet at the same time, many content and digital media businesses are failing to fulfil their global potential, because of their inability to collaborate with the best worldwide partners, suppliers and customers for suitability, innovation or access to wider audiences. In practice, they can find themselves restricted to partners in geographic proximity.

Collaborating within a global network and vendor neutral data centre can enable global interactions between organisations within hyper-connected ecosystems for cloud, mobility, enterprise and financial services. Allowing organisations to future proof their IT infrastructure leading to improved cost optimisation and user experience as well as scale globally – as this chapter of our ebook explains.

With more devices, more data and more users the amount and quality of content that organisations need to distribute is exponential. Why restrict yourself to a platform focused only on your local market?

Maximise your global reach – and connect to more users – with Equinix. Our global network of over 95 interconnected data centres across 31 markets in 15 countries can enable you to:

• Scale your content and digital media strategy rapidly and globally
• Achieve cost optimisation with our global economies of scale
• Deliver the best user experience – in all key global markets